Google Ads

We specialize in helping business owners, large and small, gain more customers with our top-notch Google Ads services. Our PPC marketers can set up and manage your Google AdWords campaigns, allowing you to make the most of Google Ads.

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What Are Google Ads?

Google Ads, commonly known as Google AdWords, is a type of advertisement that falls under Pay-per-Click (PPC) marketing. The Google AdWords platform allows companies to bid on a specific term to have their website’s content, services, goods, and so on appear in Google search results.

To decide ad rank, Google Ads uses a bidding mechanism. This ranking position is decided by two factors: the ad’s Maximum Bid and Quality Score. A higher bid will get you a better ad position than someone who spent less. A better quality score can also help you rank higher than someone with a lower quality score. Businesses with the finest combination of both will often get the top position.

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Why Do I Need Google Ads Services?

Leading Digital Marketing Platform
Google Ads outperforms all other digital marketing platforms. Google AdWords is the world’s largest and most popular PPC marketing platform. Our Google Ads services will assist you in fine-tuning marketing platforms.

High Return on Investment
Google AdWords is effective. It will entice visitors to click and buy what you are selling. As a result, businesses that use our Google Ads services get a greater return on investment (ROI).

Dynamic Targeting
Google Ads includes a lot of targeting options. Google Ads may target users based on their location, demographic, device type, or remarketing preferences. Our qualified digital marketing specialists can assist you in using Google’s dynamic targeting to locate high-value consumers with our Google AdWords services.

Trackability
Google Ads outcomes are trackable, unlike those of other older marketing tactics. You will know exactly what your returns on investment are. The outcomes of a Google Ad campaign are tracked from the start. We monitor your performance and even propose prospective market areas that might increase your business for firms who invest in our Google Ads services.

You will never have to be concerned about new clients being unable to locate your website. Finally, you can concentrate on giving the finest service possible.

Be the first to appear in Google’s search results.
Being at the top offers you an advantage over your opponents.
Being viewed first implies you will receive the bulk of clicks for each search. Begin collecting all of the clicks.
More clicks indicate a greater probability of a consumer completing a purchase, phone call, or appointment.

It’s time to take the lead!

Rank Your Website #1 On Google Search

The Google Advertising Network

Google Shopping Ads

If you want to sell a one-of-a-kind product, Google Ads’ shopping campaign can assist in doing that. This enables you to build shopping adverts displayed to customers who search for a term connected to your goods.

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Google Search Ads

Start a Google Ads search campaign if you want to be found when people search for a product or service. This enables your ad to appear throughout Google’s search results pages for a certain term. You’ll get an advantage over your competition by placing your website in front of visitors early using Google Ads.

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Video Ads

If your company is innovative, Google Ads offers a fun and imaginative approach to running commercials using video campaigns. This enables a company to offer videos similar to YouTube videos (YouTube Ads).

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App Ads

If your company has a must-have app, Google Ads may promote it through app campaigns. Businesses may use this to market their apps throughout Google’s network, including YouTube, Google Display Network, Google Play, and Discover.

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Display Ads

Display ad campaigns are available in Google AdWords. This enables companies to develop display adverts and display them on the Google Display Network (GDN). Businesses may target certain themes and have their banner ads appear on websites ranging from ESPN to the New York Times.

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87%

Shoppers look for information online before they visit any store online.

79%

Shoppers look for information online while they visit any store online.

35%

Shoppers look for information online after they visit any store online.

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Rank Your Website #1 On Google Search

Before Google Ads

With so much competition in the market, it is difficult to make a place for yourself in the market. Also, it is quite challenging to keep a track of people visiting your website and the number of conversions. Google Ads help you with that.

After Google Ads

Generally, It is difficult to be found online in the pool of competition hence even small businesses are now engaging in PPC marketing to boost their online visibility and traffic. With Google Ads for Local Businesses, you may begin to appear on Google and begin receiving more calls, orders, visitors, and money.

Our Google Ads Strategy

6 Steps Google Ads Strategy

We aim to optimize your Google Ads campaign to obtain more leads with our Google Ads services.
Our skilled PPC / SEM marketers advise on the following topics to ensure your company’s success:

Keyword Investigation

When it comes to Google Ads advertising, choosing the appropriate keywords might influence the efficacy of your campaigns. With our Google AdWords services, our PPC professionals will use keyword tools such as Google Ads keyword planner to choose the term that will generate the highest income for the least amount of money.

Budgeting and Bidding

You may bid to win with any Google AdWords campaign. However, not every business has the advertising money to bid on every term they choose. Our PPC services are supported by Google AdWords.

Google Ads Management

Ad management might get more complicated when your company’s advertising expands to target a broader range of keywords and persons. We will deliver superior Google Advertising strategies with our SEM professional to arrange all of your ads and manage other logistics like targeting, bidding, and keywords. This leads to the most effective use of your advertisements and cash.

Landing Page

Because Google AdWords may be used for various purposes, each ad type requires its customized landing page. We will work with our marketers to build and optimize landing pages for your advertising, leading to a higher Ad rank and position. Most significantly, we maintain landing pages with improved conversion rates, which leads to more revenue.

A/B Split Testing

A/B testing identifies which audience is more likely to purchase when creating effective Google advertising. We will give Google Advertising management with our skilled marketers, which will involve laborious testing, conversion rate optimization (CRO), and optimizing your ads to bring in the highest income at the lowest cost-per-click.

Errors

Errors in your website can occur if you do not have a good setup, causing your advertising to not appear on Google or having a high bounce rate or low conversion rate. These problems might range from broken sites (404) to failing to adhere to Google Ads standards. Our Google Ads management includes comprehensive analysis performed by our skilled marketers.

Testimonials

Ruled by clients and supported by us

Choosing Australia’s leading digital agency was a game-changer for our business. Their holistic, end-to-end marketing solutions are impressive, ensuring every channel works together seamlessly. They became an invaluable extension of our team, consistently exceeding our targets. Their strategies generated more traffic, converted leads, expanded our audience, and delighted our customers. Thanks to their expertise and dedication, we’ve seen remarkable growth.

---John David

A good digital marketing strategy can’t be siloed. Every channel must work together, like a well-oiled machine. That’s why as Australia’s leading digital agency, our specialty is implementing holistic, end-to-end marketing solutions that generate traffic, convert leads, grow your audience – and delight your customers. We’ll become an extension of your marketing team, smashing your targets and generating.

---John Doe

FAQs

Google Ads

PPC stands for pay per click. This implies that PPC marketing is a type of advertising in which businesses pay the price each time one of their advertisements is clicked. Simply said, pay per click (PPC) is a method for businesses to gain traffic by paying for it rather than growing organically.

Google Ads is a type of pay-per-click (PPC) advertising. It is the process of paying for a certain term. In general, the greater your price, the more likely you will be found at the top of Google’s search results and receive more visitors. With Google Ads, you are purchasing clicks.

SEO is distinct in that it is the act of optimizing your website such that it appears organically in the top search results. Unlike Google Ads, there is no charge for each hit on your website using SEO.

Google Ads usually produce quick results. You may get a lot of clicks, but clicks may not automatically translate into leads or sales. This is because individuals take their time and conduct research.

We often notice a month delay between individuals discovering a service/product for the first time and making their first purchase. The longer the purchasing cycle, the greater the cost of the service/product.

Yes, Google Ads are completely worthwhile. There are about 5.6 billion Google searches every day regarding marketing.

Investing in Google Ads can help you reach a larger audience of searchers and gain more consumers. Businesses who invest in Google Advertisements have a high ROI, with some earning $8 for every $1 invested in ads.

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Four reasons to book your MAD consultation: