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    Reimagine Online Presence With Digital Innovation

    Get an integrated digital marketing strategy from APAC's highest rated
    digital agency.

    Digital Marketing Strategy
    Who We are

    We are a Melbourne-based digital marketing agency.

    Mad Over Digital focuses on providing our customers with services like web development, SEO, PPC, and social media marketing. Our primary aim is to create growth and success for your business, regardless of its size. We modernize your digital presence, design digital strategies, create conversion campaigns, and help you find success online.

    Digital Marketing Strategy
    How we Help

    Because performance is everything

    A good digital marketing strategy can’t be siloed. Every channel must work together, like a well-oiled machine. That’s why as Australia’s leading digital agency, our specialty is implementing holistic, end-to-end marketing solutions that generate traffic, convert leads, grow your audience – and delight your customers. We’ll become an extension of your marketing team, smashing your targets and generating the results you need to meet your business’ objectives. GAS is the culmination of our approach to digital marketing.

    Digital Marketing Strategy
    I am looking to generate more traffic

    “Content is the king”, you know it and we value it. Awe your audience with our informative and engaging content that educates and retains visitors with each visit to your website.

    Start with…

    Digital Marketing Strategy
    I’d like more conversions

    The business outcome that matters most is ensuring traffic conversion. We’ll dive into your conversion funnels and goals to completely understand buyer’s behavior.

    Start with…

    • CRO
    • Landing pages
    • A/B testing
    Digital Marketing Strategy
    I want to delight & engage

    Now make a lasting impression on your customers. Use our expertise in creating personalised interactive content with customers, no matter which digital channel they prefer.

    Start with…

    • Marketing automation
    • Email marketing
    • Conversational marketing
    Here’s what you can expect from us

    We aren’t just your agency - we are your partner in growth.

    Complete Business Audit

    We’ll analyse your digital channels in order to understand what is currently working and pinpoint all possible improvements to give you an omnichannel presence.

    In-Depth Competitor Analysis

    We’ll help you stay well ahead of your competitors with our powerful in-house software that automates the monitoring of your competitors’ marketing strategies.

    Niche Based Growth Strategy

    We’ll help you devise those “perfect” custom-made Digital Marketing Strategies that are fully geared toward lead conversion and your business goals at the same time.

    Industries

    We deal with

    Why Choose Us

    • Mad Over Digital
    • Vs
    • Other Agencies

      • One-stop Shop for SEO, Design & Branding, Content, Web Development Services.
      • Strategise & conduct in-depth research prior to a campaign.
      • We’ll implement an integrated online marketing solution that leverages aspects of SEO, paid marketing, and digital technology to generate more sales for your business.
      • We are your local digital marketing agency, with a team having the right skills and expertise that ensures your online success.
      • Personalised solutions tailored to the individual needs of each business. We take a unique approach that focuses on your online marketing goals.
    • Ensure digital marketing best practices with full support and resources.
    • Implement SEO strategies that drive traffic and boost rank on search results
    • Will not surprise you with hidden charges. Plus, your data is totally yours!

    Vs.

    • Tend to compromise on quality.
    • Unable to accommodate custom business objectives and take a cookie cutter approach.
    • Use standard project management tools or Excel.
    • Use a chum and burn approach to acquire clients.
    • Redundant implementation and “run off the mill” solution for website audits.
    • Outcomes take the back seat as other agencies tend to add more and more clients.
    • Milestones don’t exist when it comes to SEO.
    • Keeping data hostage and charging hidden fees.
    • A lot of agencies show little to no improvements after you sign up for a deal.
    Digital Marketing Strategy
    Digital Marketing Strategy
    Testimonials

    Ruled by clients and supported by us

    Choosing Australia’s leading digital agency was a game-changer for our business. Their holistic, end-to-end marketing solutions are impressive, ensuring every channel works together seamlessly. They became an invaluable extension of our team, consistently exceeding our targets. Their strategies generated more traffic, converted leads, expanded our audience, and delighted our customers. Thanks to their expertise and dedication, we’ve seen remarkable growth.

    ---John David

    A good digital marketing strategy can’t be siloed. Every channel must work together, like a well-oiled machine. That’s why as Australia’s leading digital agency, our specialty is implementing holistic, end-to-end marketing solutions that generate traffic, convert leads, grow your audience – and delight your customers. We’ll become an extension of your marketing team, smashing your targets and generating.

    ---John Doe
    Our Services

    Boost the search engine ranking of your website.

    SEO plays a critical role in getting your business noticed online. Your customers will never know you exist if they cannot find your website.

    We can improve your ranking on major search engines like Google by performing basic elements like keyword research and content creation to more technical tasks. You are then able to generate more organic traffic and convert more leads.

    Find out more about our fully custom-tailored SEO services and other digital marketing solutions!

    Competitor Analysis

    Our team analyses and compares all of your key competitors in order to determine their current rankings for your chosen keywords, then reverse engineers an extensive, comprehensive strategy to outpace them.

    Strategy / Implementation

    SEO strategies should also be different for each website due to their differences. To maximise leads and revenue, we optimize each website around SEO-optimized articles, our customers’ business models rather than cookie-cutter solutions.

    Comprehensive Reporting

    Get a monthly report with your reporting dashboard of all the work completed and keyword rankings improved. In addition to keeping you informed of the traffic, visits, and conversions to your website, we also analyze your Google My Business activity. Find out what works for you.

    Social media campaigns that deliver results right from the start.

    Social media is undoubtedly the most important tool for connecting people across borders. But it can be difficult to create posts and profiles that people wish to follow constantly.

    You can use social media to promote your products or services using our team of social media experts. As social media advertising specialists, we are passionate about helping you reach your marketing goals and expand your customer base.

    Utilize paid social media marketing, one of the fastest-growing areas in digital marketing, to drive business growth.

    Media formats that lead to conversion

    Utilize the latest and most engaging ad formats to engage your audience. Taking advantage of multiple media forms, we test and optimize to maximize engagement, and, ultimately, conversions.

    No matter how large or small your business is

    Our social media advertising campaigns can be specifically tailored to your budget and objectives, no matter how large your business is. We partner with many media companies to boost our clients’ advertising efforts to achieve industry-leading results, whatever their budget.

    Reports that provide insight

    We extract answers from the burst of social insights. Then, we synthesize our findings to optimize your social advertising strategy, increase the efficiency of your campaigns, and maximize your budget.

    Build Astonishing Websites Without Having To Work Hard

    To portray your brand as a professional organization, you must have a professional website. Getting in touch with new clients and proving that you’re a serious company can be challenging without one.

    It is a requirement in some industries, like eCommerce, to have a website. We will not only assist you in creating a custom website that meets your needs, but we will also ensure it accurately represents your company’s image.

    Make your online presence more powerful with a modern website.

    eCommerce web design

    eCommerce sites need to be user-friendly across devices, offer an enjoyable online experience, and be well structured in today’s competitive online environment. eCommerce websites that we design help online retailers grow and compete with the best in the industry.

    Digital design for businesses of all sizes

    We provide website design services to businesses of all sizes, from small businesses and start-ups to large companies. We have created digital designs which are tailored to the needs and budgets of customers in a variety of industries.

    Custom web design with UI /UX

    A good design attracts and retains attention. Creating engaging web designs with usability is the hallmark of our digital design team’s deliverables, consistently producing great results.

    Take Your Brand to the Next Level

    It can be incredibly helpful to have the assistance of a brand research company when you’re developing your brand strategy. To support your business growth objectives, we provide our clients with an array of market research backed by data.

    Research into brands reveals a wealth of valuable insights. It is possible to identify how your brand can meet current market trends by examining objective data from your industry, free from natural biases and assumptions. You can also gain a better understanding of key growth areas for your brand.

    How are you planning your business strategy based on current market information, trends, and key growth areas?

    Industry data and insights

    Identify key growth areas, track market trends, and keep up with industry trends. Using our insights, we can help you understand how your brand can compete in today’s market, and identify areas where your brand can grow.

    Brand positioning

    Identify your brand’s strengths and areas for improvement, so that you can understand where you stand in the market. Understanding how your brand impacts your current sales and marketing efforts is the goal of a brand analysis.

    Be a step ahead of your competition

    We can discover opportunities and risks by examining competitors’ strengths and weaknesses. To define the unique characteristics and selling points of your brand, our brand research agency analyses your competitors’ service streams and offerings.

    Our Services

    Boost the search engine ranking of your website.

    SEO plays a critical role in getting your business noticed online. Your customers will never know you exist if they cannot find your website.

    We can improve your ranking on major search engines like Google by performing basic elements like keyword research and content creation to more technical tasks. You are then able to generate more organic traffic and convert more leads.

    Find out more about our fully custom-tailored SEO services and other digital marketing solutions!

    Competitor Analysis

    Our team analyses and compares all of your key competitors in order to determine their current rankings for your chosen keywords, then reverse engineers an extensive, comprehensive strategy to outpace them.

    Strategy / Implementation

    SEO strategies should also be different for each website due to their differences. To maximise leads and revenue, we optimize each website around SEO-optimized articles, our customers’ business models rather than cookie-cutter solutions.

    Comprehensive Reporting

    Get a monthly report with your reporting dashboard of all the work completed and keyword rankings improved. In addition to keeping you informed of the traffic, visits, and conversions to your website, we also analyze your Google My Business activity. Find out what works for you.

    Build Astonishing Websites Without Having To Work Hard

    To portray your brand as a professional organization, you must have a professional website. Getting in touch with new clients and proving that you’re a serious company can be challenging without one.

    It is a requirement in some industries, like eCommerce, to have a website. We will not only assist you in creating a custom website that meets your needs, but we will also ensure it accurately represents your company’s image.

    Make your online presence more powerful with a modern website.

    eCommerce web design

    eCommerce sites need to be user-friendly across devices, offer an enjoyable online experience, and be well structured in today’s competitive online environment. eCommerce websites that we design help online retailers grow and compete with the best in the industry.

    Digital design for businesses of all sizes

    We provide website design services to businesses of all sizes, from small businesses and start-ups to large companies. We have created digital designs which are tailored to the needs and budgets of customers in a variety of industries.

    Custom web design with UI /UX

    A good design attracts and retains attention. Creating engaging web designs with usability is the hallmark of our digital design team’s deliverables, consistently producing great results.

    Take Your Brand to the Next Level

    It can be incredibly helpful to have the assistance of a brand research company when you’re developing your brand strategy. To support your business growth objectives, we provide our clients with an array of market research backed by data.

    Research into brands reveals a wealth of valuable insights. It is possible to identify how your brand can meet current market trends by examining objective data from your industry, free from natural biases and assumptions. You can also gain a better understanding of key growth areas for your brand.

    How are you planning your business strategy based on current market information, trends, and key growth areas?

    Industry data and insights

    Identify key growth areas, track market trends, and keep up with industry trends. Using our insights, we can help you understand how your brand can compete in today’s market, and identify areas where your brand can grow.

    Brand positioning

    Identify your brand’s strengths and areas for improvement, so that you can understand where you stand in the market. Understanding how your brand impacts your current sales and marketing efforts is the goal of a brand analysis.

    Be a step ahead of your competition

    We can discover opportunities and risks by examining competitors’ strengths and weaknesses. To define the unique characteristics and selling points of your brand, our brand research agency analyses your competitors’ service streams and offerings.

    FAQs

    I want to learn about

    What is SEO and how does it work?

    The objective of SEO (Search Engine Optimisation) is to increase traffic to your website by optimizing it for organic search results.
    For your website to rank well, search engines prioritise relevant and authoritative sites.

    Does SEO provide a good return on investment?

    Long-term investments in SEO are very cost-effective, but SEO is a slow process. The business should start to generate profits after a few months, and profits should accumulate over time.
    A hybrid approach, however, may prove to be more effective if you need immediate results.

    From a reporting perspective, what should I expect?

    We provide our clients with a 24/7, real-time dashboard that shows key data such as ranking, traffic, and competitor analysis.

    What does SEO cost?

    Most SEO agencies charge a flat rate per month with a binding annual contract, which is dependent on the package you select.
    We calculate the total price based on your custom requirements and types of campaign.

    How do I increase my website’s SEO ranking?

    The process of increasing your website’s SEO ranking can be difficult and time-consuming because there are so many different factors involved.
    You will need a team of content creators, coders, and specialists who can devote time to your site and remain apprised of constant algorithm updates to make sure your
    business keeps growing year after year.

    What is included in my SEO package?

    Continuous improvement and optimisation are at the heart of SEO packages. In addition to holistic solutions, we provide on-page optimisation,
    content creation, content marketing, and Google My Business management. Reports and support are also provided on your SEO activity.

    What is PPC?

    Digital marketing that uses PPC (Pay Per Click) allows advertisers to charge for each click on their ads.
    The type of ads can vary from banners on websites to articles suggested by search engines. Pay Per Click search results, like those on Google or Bing, are the most common.

    What is the difference between PPC and SEO?

    PPC:
    When someone clicks on an ad in PPC, they pay a fee. Results are usually visible almost immediately. Marketing strategies can be both short-term and long-term based on this concept.SEO:
    Organic search results are based on search engine optimisation. It is completely free to display and click on a listing, but the results are often delayed and it is considered a long-term strategy.

    Why should you use a PPC agency?

    A PPC management agency works with you to create a campaign that provides results by putting a team of marketing professionals at your disposal.
    You can focus on your business when you let an agency handle everything for you. As an alternative to hiring an employee,
    you can hire a team of professionals for a fraction of the price.

    What is Google Ads?

    Google Ads, formerly known as Google AdWords, appear as clickable ads in the search results and look like organic results.
    Their placement is above organic searches and Google My Business results. Keywords, location, user behaviour, etc are all available for targeting.

    How do I improve my Google Ads?

    We offer add-on services including landing pages and even a new website as part of our Google Adwords management service,
    one of the top Google Adwords firms in Australia. By decreasing your cost per click, you’ll drive more conversions to your website.

    Currently, I manage my own Google Ads account. Are you going to create a new account for me, or will you take over mine?

    Depending on the amount of rework required, it could take longer. We recommend taking over the account if only minor changes are needed
    to optimise the account, or if a large amount of data is already available. It would be easier to just start a new account if there is too much clutter to clean.

    For whom is this website development product intended?

    This product is for businesses seeking a simple and professional website to showcase their products and services.

    Is it possible to make changes to my website?

    Definitely. By using the website editor, you can make changes whenever you need to. We differ from other online editor platforms by
    offering a managed service and allowing you to make changes yourself.

    Can I use my own domain?

    Yes, but if you want a new domain, we can order one for you.

    For whom is this website development product intended?

    This product is for businesses seeking a simple and professional website to showcase their products and services.

    Is it possible to make changes to my website?

    Definitely. By using the website editor, you can make changes whenever you need to. We differ from other online editor platforms by
    offering a managed service and allowing you to make changes yourself.

    Can I use my own domain?

    Yes, but if you want a new domain, we can order one for you.

    How many social ads will I get?

    To reach their focused goal, clients receive at least four ads. When the campaign matures, we swap out underperforming ads and split test
    creative to optimise results.

    Which social media ad formats should I use?

    Our goal is to get to know your product or service and what your goals are. Our formats include:
    Standard Facebook Ads, Carousel Ads, Slideshow Ads, Dynamic Catalog Ads to name a few.

    Do social ads only work for some industries?

    All businesses can benefit from social media advertising since it can drive customers to their websites.

    What is branding?

    Through the use of elements such as the logo, design, mission statement, and consistent theme throughout all marketing communications,
    branding provides the customer with a solid, positive impression of a company.

    Why is Branding Important?

    You can acquire and retain customers at a much lower cost with a unique brand if it gives you a competitive advantage over your competitors.
    A well-established brand can be a powerful tool to gain customers and generate profit in eCommerce, where new companies (and competitors) appear every day.

    What is the purpose of branding?

    Marketing is the act of promoting and preserving the promise of the brand so that the customer is aware of and believes in it.
    A company may not be trusted or understood if its branding is unclear.
    FAQs

    I want to learn about

    What is SEO and how does it work?

    The objective of SEO (Search Engine Optimisation) is to increase traffic to your website by optimizing it for organic search results.
    For your website to rank well, search engines prioritise relevant and authoritative sites.

    Does SEO provide a good return on investment?

    Long-term investments in SEO are very cost-effective, but SEO is a slow process. The business should start to generate profits after a few months, and profits should accumulate over time.
    A hybrid approach, however, may prove to be more effective if you need immediate results.

    From a reporting perspective, what should I expect?

    We provide our clients with a 24/7, real-time dashboard that shows key data such as ranking, traffic, and competitor analysis.

    What does SEO cost?

    Most SEO agencies charge a flat rate per month with a binding annual contract, which is dependent on the package you select.
    We calculate the total price based on your custom requirements and types of campaign.

    How do I increase my website’s SEO ranking?

    The process of increasing your website’s SEO ranking can be difficult and time-consuming because there are so many different factors involved.
    You will need a team of content creators, coders, and specialists who can devote time to your site and remain apprised of constant algorithm updates to make sure your
    business keeps growing year after year.

    What is included in my SEO package?

    Continuous improvement and optimisation are at the heart of SEO packages. In addition to holistic solutions, we provide on-page optimisation,
    content creation, content marketing, and Google My Business management. Reports and support are also provided on your SEO activity.

    What is PPC?

    Digital marketing that uses PPC (Pay Per Click) allows advertisers to charge for each click on their ads.
    The type of ads can vary from banners on websites to articles suggested by search engines. Pay Per Click search results, like those on Google or Bing, are the most common.

    What is the difference between PPC and SEO?

    PPC:
    When someone clicks on an ad in PPC, they pay a fee. Results are usually visible almost immediately. Marketing strategies can be both short-term and long-term based on this concept.SEO:
    Organic search results are based on search engine optimisation. It is completely free to display and click on a listing, but the results are often delayed and it is considered a long-term strategy.

    Why should you use a PPC agency?

    A PPC management agency works with you to create a campaign that provides results by putting a team of marketing professionals at your disposal.
    You can focus on your business when you let an agency handle everything for you. As an alternative to hiring an employee,
    you can hire a team of professionals for a fraction of the price.

    What is Google Ads?

    Google Ads, formerly known as Google AdWords, appear as clickable ads in the search results and look like organic results.
    Their placement is above organic searches and Google My Business results. Keywords, location, user behaviour, etc are all available for targeting.

    How do I improve my Google Ads?

    We offer add-on services including landing pages and even a new website as part of our Google Adwords management service,
    one of the top Google Adwords firms in Australia. By decreasing your cost per click, you’ll drive more conversions to your website.

    Currently, I manage my own Google Ads account. Are you going to create a new account for me, or will you take over mine?

    Depending on the amount of rework required, it could take longer. We recommend taking over the account if only minor changes are needed
    to optimise the account, or if a large amount of data is already available. It would be easier to just start a new account if there is too much clutter to clean.

    For whom is this website development product intended?

    This product is for businesses seeking a simple and professional website to showcase their products and services.

    Is it possible to make changes to my website?

    Definitely. By using the website editor, you can make changes whenever you need to. We differ from other online editor platforms by
    offering a managed service and allowing you to make changes yourself.

    Can I use my own domain?

    Yes, but if you want a new domain, we can order one for you.

    For whom is this website development product intended?

    This product is for businesses seeking a simple and professional website to showcase their products and services.

    Is it possible to make changes to my website?

    Definitely. By using the website editor, you can make changes whenever you need to. We differ from other online editor platforms by
    offering a managed service and allowing you to make changes yourself.

    Can I use my own domain?

    Yes, but if you want a new domain, we can order one for you.

    What is branding?

    Through the use of elements such as the logo, design, mission statement, and consistent theme throughout all marketing communications,
    branding provides the customer with a solid, positive impression of a company.

    Why is Branding Important?

    You can acquire and retain customers at a much lower cost with a unique brand if it gives you a competitive advantage over your competitors.
    A well-established brand can be a powerful tool to gain customers and generate profit in eCommerce, where new companies (and competitors) appear every day.

    What is the purpose of branding?

    Marketing is the act of promoting and preserving the promise of the brand so that the customer is aware of and believes in it.
    A company may not be trusted or understood if its branding is unclear.
    Let’s Talk

    Four reasons to book your MAD consultation:

    It's a completely free, no-obligation consultation.
    You'll get info on what your competition is doing online.
    Discover how affordable our packages can be!
    There's nothing to lose - walk away more informed either way!

    Success is only 1 step away

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